Our Speakers.

20th June 2019
Riverside Stadium, Middlesbrough

James Lees - Marketing Director

James has worked in digital marketing since 2014 and has seen some huge successes for both retailers and agencies alike. James is the Marketing Director of Mabo and oversees all external marketing operations for the company.

Rob Jackson - Operations Director

Having previously being Head of Paid Search at another agency, Rob was employee number one at Mabo. Rob oversees the award-winning service we deliver at Mabo and is an influential figure in the PPC industry.

Yiannis Pavlakis, Agency Development Manager - Google

Yiannis is an Agency Development Manager at Google where he works closely with agencies on all things strategy and growth. Prior to this role he worked on the agency side in various roles at one of the biggest traditional media agencies of the UK.

He holds a Bachelor in Economics & Mathematics from Boston University and an MBA from IESE Business School in Barcelona.

Adela Popilkova - Bing

A seasoned marketing professional with experience across all corners of the industry – from search advertising, to display to brand marketing. Adela holds a Bachelor’s in Communication & Master’s in Business Management from Imperial College London.

In her current role, Adela works in business development at Microsoft Search Advertising, driving the growth of digital agencies & advertisers and actively promoting the benefits of the ever-growing Bing Network by regularly speaking at conferences throughout the UK.

John Bodkin - Bing

John is an Account Manager managing key partnerships within the UK and Irish marketplaces for Microsoft Advertising solutions. He has been part of the Microsoft family for almost 5 years now, specialising in all things product, platform, and strategy when it comes to enabling advertisers to get the very most out of Search and Native solutions depending on business needs, and is passionate about how new technologies are shaping the way in which advertisers are speaking to the consumers in more engaging and dynamic ways.

John also holds a Masters in Marketing from the Dublin Institute of Technology and is a proud Dublin native.

Gary Greenall - UK Fast

Gary Greenall is Director of Sales at UKFast. With 15 years’ experience in the IT industry, Gary is responsible for the onboarding of all new clients and ensuring UKFast offers the best solutions and consultancy to every customer.

Gary was involved in the consultation and infrastructure design for a number of UKFast’s biggest clients, including LateRooms and Venntro Media Group, who have both seen huge improvements in digital performance since switching to UKFast. Passionate about developing the next generation of IT salespeople, Gary is closely involved in the training and development of UKFast’s junior commercial team members.

Callum McKeefery, CEO & Founder - Reviews.io

Callum is a true entrepreneur that has a passion for creating a sales and customer service cloud based software that helps businesses increase turnover and improve customer satisfaction.

Kev Gordon, Head of Business Development - Salesfire

Expert in buying behaviour, Kev Gordon, has been with Salesfire since the company started out. Kev oversees Business Development at Salesfire, growing and developing a team of CRO specialists from the ground up.

With a belief that every customer deserves to be actively engaged, Kev’s extensive knowledge in Conversion Rate Optimisation, user experience and the retail industry, make him a valuable point of contact for eCommerce managers and online retailers looking to grow their revenue.

Pete Allcock - Ruler Analytics

With a decade in Financial Services Marketing; Pete has experienced most areas of marketing across Branding, Search, Communications, etc. Pete joined Ruler Analytics in the infancy of the business to head-up the partnership and business development effort.

Bringing experience from a marketing background allowed him to empathise with the reporting issues agencies and marketing teams were facing. In his primary role of Head of Partnerships at Ruler Analytics, Pete focuses on engagement with Digital Agencies, and their clients, to identify potential solutions to close the loop between the start of an online journey and the final closed revenue.

Saul Gowens, Founder - Websand