Schedule.

20th June 2019
Riverside Stadium, Middlesbrough

9:00
AM

Registration

Doors open at 9am, this gives you an opportunity to get in, grab a drink and network with other visitors.

9:30
AM

Welcome - James Lees, Marketing Director - Mabo

Mabo Marketing Director, James Lees will give an opening speech welcoming you to the first Mabo Client Conference.

9:45
AM

Investing In The Mabo Service - Rob Jackson, Operations Director - Mabo

Mabo Operations Director, Rob Jackson will speak about how we will continue to invest more into the Mabo service to ensure your PPC advertising will be dealt with an agency at the top of their game for the months and years to come.

10:30
AM

Conversions Die Every Second You Don't Hear This - Kev Gordon - Salesfire

As experts in buying behaviour, Salesfire have compiled an essential list of tips and tricks to convert more of your website traffic into revenue.

11:30
AM

The Difference A Good Hosting Partner Can Make - Gary Greenall, Director of Sales - UK Fast

Hosting is one of the most important factors when launching a website. It has a direct impact on things such as google rankings, conversion and average order value so it’s key to ensure you are working with a partner who can offer the right advice and support to help your business grow.

12
Noon

How Website Reviews Can Help Your Business Boost Sales - Callum McKeefery, CEO - Reviews.io

Reviews.io provides a state-of-the art review collection, management and publishing solution, which offers a breadth of features unavailable elsewhere on the market. At its core, our product allows businesses to collect and publish Company, Product and Local reviews across the web, increasing brand visibility and consumer trust. With recent innovations including Competitor Analysis, Merchant Metrics and Engage Bot, Reviews.io strives to improve and develop to truly be the worlds' most advanced review platform

12:30
PM

Lunch

A free of charge buffet will be available to all attendees. This presents an ideal opportunity to network with other attendees and to potentially book a 121 meeting with your account manager.

1:30
PM

The Importance of Closing the Loop - Connecting Deal Revenue To Your Marketing Efforts - Pete Allcock, Head of Partnerships - Ruler Analytics

Pete Allcock will explain how you can make more sense of your PPC data through their closed loop attribution software.

2
PM

Email Automation 101 - Saul Gowens, Managing Director - Websand

Email automation can be a very friendly allie of your Google Ads & Bing Ads accounts. Saul Gowen, the creator of email platform Websand will explain how.

2:30
PM

Special Mabo Announcement

3
PM

Microsoft Advertising – Your Secret Weapon in Search & Native

In an ever-changing, and saturated digital landscape, advertisers are battling to have their voices heard and reach both new and returning high-value prospects in meaningful and engaging ways.

3:30
PM

Video Is The Future! - Yiannis Pavlakis, Agency Development Manager - Google

YouTube advertising is proving to be a successful revenue generator for Google Ads advertisers. Yiannis Pavlakis from Google will show you what opportunities are available to you through YouTube and how to make it work for you.

4:00
PM

Q&A Session With The Industry Leaders. Rob Jackson from Mabo. Yiannis Pavlakis from Google. Adela Popilkova from Bing.

This is your opportunity to speak to the three leading companies in the world of PPC advertising. Rob, Yiannis and Adela are on hand to answer your questions in our Q&A session.

4:30
PM

Drinks & Networking

We will open the bar so you can all relax and talk about the fantastic day you have all had at Your Mabo Client Conference 2019.